08 July 2013 ~ 0 Comments

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C. J. Hayden

I started this book back in February at a virtual assistant retreat. We had a facilitator there and, to be honest, I really don’t think I would have done it without her. Reading the book is fine and I did eventually finish it, just skipped around a good bit.

Without a facilitator, I had a hard time understanding what we were supposed to do. It REALLY helped to have someone there to walk you through the steps, help you fill out the forms and make it work.

Mine ended up going beyond 28 days because of some personal issues that came up and the fact that my goal was pretty lofty. I met it in about 2.5 months. BUT it did force me out of my comfort zone and it’s nice to have an actual plan that if you miss a week, it’s not a huge deal. You just pick up where you left off. There’s no sitting around figuring out what to do – you already have the list of what you are supposed to do. Just DO it.

Having said that, the book does get repetitive in places and it’s a bit on the “too much information” side. I’m giving it four stars because, when used with a coach or other facilitator, it’s really an awesome program.

This book isn’t ALL about “getting clients”, you can use it to reach any goal – business or personal. It’s about coming up with small action steps that you repeat each week to get to your goal. The facilitator really was important here because I needed some help in honing in on not only my goal but what steps were doable and what ones were ones that I simply wasn’t going to get done. Take a bite, don’t try to swallow the entire cow. 🙂

Recommended for business folks that need help getting a plan together – just use a coach or someone versed in the program.

“Get Clients Now” empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what’s missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing. Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age.

Rating: ★★★★☆

Book count for 2013: 26

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