06 October 2011 ~ 0 Comments

The Intentional Networker – Attracting more relationships, referrals & results in business by Patti DeNucci

Let me first say that I met the author of this book about a year ago and see her about once per month at various networking groups. I actually paid for the paperback book and then again the digital copy so I could have a copy available on my kindle as well. I always feel like I’m a little harder on reviews with people that I know personally and professionally because I probably hold them to a higher standard. Having said that, this is THE book to purchase if you are looking good, quality referrals.

Oh, it doesn’t tell you how to get business, but it teaches you to network effectively. When I get rich, I’m buying this book by the pallet and passing them out at networking groups to all those people that you talk to who are just plain doing it wrong (and that could be you because invariably these people don’t know that they are doing it wrong – it’s completely obvious to the rest of us though!).

The layout is fantastic. I think it may very well be one of the most put-together self-published books I’ve read in a while. It’s not so thick with text that you lose the ability to focus, has lots of bullet points to break it up and really hone down on the things you need to be paying attention, and has a pattern so you know what to expect. My favorite part of this pattern was the “why do this work?” section. Ya know, I’ve read a lot of self-help and business books over the years and that’s one thing that a lot of them are missing. The “So what?” factor. Why are we doing this? Who cares? Alas, someone tell us! I realize that sounds ridiculous, but it really helps to tie the point together.

The information that Patti gives us is what she’s culled together, learned, and researched on over the past twenty years or so. This book isn’t coming from some 25-five-year old who just got out of college. It’s written by a professional woman, with professional polish, about how to make yourself, organically, a networker. I don’t really think it can be “taught” per se, if I’m being honest. I think it’s something you do learn, though – and it’s something that you can hone in for yourself. The author does a fabulous job of nudging your brain where it needs to go when you are in business networking situations – and, maybe more importantly, even when you are NOT.

The chapter “Focus on Quality” was a real eye-opener for me. I think I sometimes forget to do this and I’ll be making a few changes in how I handle things myself in the near future.

Honestly, I cannot think of any business owner that would not benefit from reading this book, so I’ll recommend it for those folks – even if you think you know it all… you probably don’t.

Are you investing time and money to attend networking events? Are you meeting people and exchanging business cards, but not getting the results you want? Are you hesitant to network at all because it’s unpleasant, frustrating, time-consuming, and ineffective? Many books on the topic of networking and business relationships encourage you to get out there, network as much as possible, and exchange dozens of business cards. Not so fast! Networking and business referral expert Patti DeNucci believes you could be trying too hard, networking too much, and doing so without enough planning and focus. What’s more, you could be networking in the wrong places, with the wrong people, and in ways that could sabotage your reputation and your chances of attracting what you want. In response, Patti wrote The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business, a book that teaches you a more holistic, purposeful, and effective approach to networking.

The book offers time-tested tips that will help you:

Network less while attracting more and better results
Maximize your networking success before you even set foot out the door
Experience the power of becoming more focused and selective
Learn how and why small details matter and are keys to your success
Discover insider secrets to giving and getting better referrals

Patti was inspired to write The Intentional Networker after spending nearly 25 years experiencing and observing how business people network and attempt to attract more connections, customers, relationships, and referrals. She paid close attention to what worked and what didn’t: for her, for those who wanted her referrals and business, for her clients and colleagues, and for those she simply observed. Patti noticed that many people network in ways that aren’t focused, effective, or memorable, and in many cases actually backfire or hurt their reputations.

This book is a must-read for:

Business owners, and entrepreneurs
Sales, marketing, and development professionals
Freelancers, consultants, and solopreneurs
Media and communications professionals
Job hunters, career changers, and those re-entering the business world
Recent graduates

The Intentional Networker offers stories, techniques, and tips gleaned from Patti’s experiences as a respected communicator, entrepreneur, consultant, and connector. Nine strategically-ordered chapters provide a step-by-step approach to becoming a more focused, efficient, polished, and successful networker; one that is positively memorable, earns trust and respect, and in turn, attracts more relationships, referrals, and results in business.

Rating: ★★★★☆

Book count for 2011: 51

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