16 July 2009 ~ 1 Comment

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

For many business owners, trying to understand social media can be difficult and time consuming. There are many sell-styled “gurus” on the web that target these business owners with promises about twitter, blogs, facebook, and all of the myriad other social media sites. Unfortunately, these gurus really only know how to teach people one thing: how to be like themselves, teaching others to be “gurus”. Luckily, this book is not one of those.

Six Pixels of Separation by Mitch Joel is more like a “Social Media for Beginners”. Instead of teaching business owner how to be gurus, it teaches them the importance of social media and shows how different styles of media can be used to get the companies message across to the consumer. This book also includes a wealth of references to other authors works that go much more in depth on individual topics.

Covering topics from Google to mobile marketing and from Obama to Kelly Clarkson, Six Pixels of Separation is a sort of “One Stop Shop” for learning the ins and outs of Online Marketing. However, like a One Stop Convenience store, don’t expect there to be a lot of depth to the product offering.

Publishers Weekly

A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, “we are all intrinsically connected,” he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents’ New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape. (Sept.)

Mitch Joel is President of Twist Image, an award-winning Digital Marketing agency with offices in Montreal and Toronto. )


One Response to “Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel”

  1. Mitch Joel 17 July 2009 at 2:59 pm Permalink

    Many thanks for the kind review… you nailed. That is EXACTLY why I wrote the book (and for who).

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