11 September 2008 ~ 1 Comment

(Movie) Be Kind Rewind

I don’t get it.

I was expecting something great. The amazing cast – the premise. It started out strong and then it… just petered out.

The remake parts were hilarious and Tom and I thought those were great. The references to the 80s – great. But the last 30 minutes just kind of blew the whole movie for us.

Just for the first part of the movie, it’s worth a watch, but be prepared to sit there at the end of the movie and go “WHAT?”

I “get” the message at the end, but it just totally didn’t go with the rest of the movie.

Product Description
Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering BE KIND REWIND. Set in dreary Passaic New Jersey the comedy centers on two of the town’s residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead but the store’s owner Mr. Fletcher (Danny Glover) doesn’t seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip he entrusts his store to Mike with one piece of advice: don’t let Jerry in the store. But after some mischief Jerry returns to the store in a strange state. Not only is he weirder than usual but he’s also magnetized which causes the entire store’s stock to be erased. In order to keep the struggling business afloat Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store but that creates a whole new set of problems for the pair. Though Gondry’s three previous fiction films–HUMAN NATURE ETERNAL SUNSHINE OF THE SPOTLESS MIND and THE SCIENCE OF SLEEP–were all essentially love stories BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself and their devotion shows. BE KIND REWIND doesn’t reach the heights of ETERNAL SUNSHINE but it doesn’t seem to be aiming for that genius. This is simply a hilarious comedy fun for film fans of all stripes which celebrates the sheer joy of watching and making films.

One Response to “(Movie) Be Kind Rewind”

  1. Shawn Powers 14 September 2008 at 12:11 am Permalink

    Huh. Watching the previews, I was hoping for something entertaining if not profound.


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